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Reynolds Saturday wrote on Twitter that the studio has approached him with plans for a sequel. “In a healthy market, movies would be opening considerably higher and holding better.”ĭisney already appears encouraged by the results. “Moviegoing has shown flashes of strength during the summer, but the delta variant has dampened any sustained improvement above 50%,” Gross says.
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Gross, who runs the movie consulting firm Franchise Entertainment Research, says “Free Guy” had “a very good opening under difficult conditions.” Still, he points out, the movie business isn’t close to returning to normalcy because COVID-19 cases continue to surge and vaccination efforts have slowed. Movies geared toward younger crowds, like Disney’s “Jungle Cruise” and “Space Jam: A New Legacy,” haven’t become box office juggernauts, mostly because families, especially those with unvaccinated children, have been more reluctant to go to theaters.ĭavid A.
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In the case of “Free Guy,” 59% of opening weekend ticket buyers were male and nearly 80% were above the age of 18. The PG-13 film also benefitted because it appealed to older males, a demographic that has appeared to be less wary about returning to the big screen.
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Thanks to strong reviews and an “A” CinemaScore from audiences, it enjoyed positive word-of-mouth over the weekend. Though COVID-19 is undoubtedly deterring people from visiting their local multiplex, “Free Guy” - which is directed by Shawn Levy (“Stranger Things,” “Night at the Museum”) and co-starring Jodie Comer and Taika Waititi - had several factors working in its favor. “Considering ‘Free Guy’ is an original movie, Disney is probably feeling more confident going into ‘Shang Chi,” Robbins says of the upcoming Marvel movie, which, like “Free Guy,” will also have an exclusive 45-day theatrical window. He adds that at least some degree of its success is due to the fact that “Free Guy” isn’t available to watch at home. “Audiences love sequels - when they’re good - but sometimes you want something unique,” says Shawn Robbins, the chief analyst at Box Office Pro. Joe” origin story “Snake Eyes,” were each sequels in popular film franchises, unlike “Free Guy,” which is based on an original concept and isn’t part of an existing movie universe. The few films offered only in theaters, like Universal’s “F9,” Emily Blunt and John Krasinski’s follow-up “A Quiet Place Part II” and Paramount’s “G.I. Many high-profile films that premiered during the pandemic, such as Marvel’s “Black Widow” and “The Suicide Squad,” were available on streaming platforms on the same day as their theatrical debuts. “Free Guy” marks an interesting test for the film exhibition industry because it’s playing exclusively in theaters, which is a rarity these days. Overseas, “Free Guy” amassed $22.5 million for a global tally of $51 million. Given its production budget above $100 million, those ticket sales wouldn’t be much to celebrate in pre-pandemic times, but isn’t a bad result as a plague sweeps the globe. The movie, from Disney and 20th Century Studios, collected $26 million from 4,165 North American theaters.
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Despite concerns the delta variant would keep moviegoers at home, Ryan Reynolds’ sci-fi action comedy “ Free Guy” had a better-than-expected start at the domestic box office.